Fish smarter. Catch more.
Sonar fish finders, GPS bait boats, underwater cameras and smart bite alarms, plus the rods, reels and lures to match. Find your setup, check today's bite and get on the water.
Everything for the bite
23 items
Fishing Tech
Fish finders, underwater cameras, GPS bait boats, bite alarms and LED lights.
23 items
Reels
Spinning reels and smart baitcasters.
43 items
Lures & Baits
Crankbaits, jigs, topwater and soft plastics.
21 items
Rods
Spinning, casting and telescopic.
41 items
Saltwater
Pier, surf and inshore.
10 items
Ice Fishing
Ice rods and underwater cameras.
20 items
Combos & Kits
Matched setups for every angler.
Tested by a pro. Approved by Marshall.
Marshall is our pro angler, and he's family. He takes our fishing gear on real trips, scores it on the Marshall Scale and gives you the straight verdict before you buy.
Your perfect setup in four taps.
Tell us what you're chasing and where, and we'll build a rod, reel, line and lure setup, plus the tech that helps you find fish faster.
- Rod, reel, line and lure specs matched to your fish
- Tech picks for shore, kayak, boat, pier or ice
- Live product picks from our fishing shop
What do you want to catch?
Where will you fish from?
How much fishing have you done?
What are you shopping for?
See what's under the surface.
The most advanced fishing technology we can find, tested against one question: does it help you catch more fish? Tap how you fish and we'll highlight the best match.
Sonar fish finders
Castable and wireless sonar shows depth, structure and fish on a screen in your hand.
From $73.06 → Best matchUnderwater cameras
Watch fish react to your bait in HD, with infrared for dark water and ice holes.
From $67.84 → Best matchGPS bait boats
Save hotspots, drop bait far past casting range and let it drive itself home.
From $203.47 → Best match
Bite alarms
Wireless alarms and receivers so you never miss a run, even from the tent.
From $8.14 → Best matchNight fishing lights
Underwater LED attractors and smart floats that glow when a fish bites.
From $4.27 → Best match
Electric motors
Quiet trolling motors that turn a kayak or jon boat into a fishing machine.
From $5.41 → Best match
Smart reels
Digitally controlled baitcasters that adjust braking mid-cast to stop backlash.
Explore → Best matchSmart accessories
Digital scales, polarized glasses and tackle systems that save time on the water.
Explore →
Lizard DC Smart Electronic Brake Baitcasting Reel
Electronic Baitcasting Reel with LED Line Counter Screen
Erchang F68 WiFi Smart Fish Finder (App-Based Castable Sonar)
Mini LED Deep Drop Fish-Attracting Lights (Pack)
Dodosee WiFi Underwater Fishing Camera (Streams to Your Phone)
18lb Thrust Electric Trolling Motor for Kayaks & Small Boats
Digital Fish Scale with Tape Measure, 50kg / 110lb
Electronic Bite Alarm Float with LED & Buzzer
Clip-On Electronic Bite Alarm with LED & Sound
Wireless Bite Alarm Set with Receiver & Carry Case
Hirisi SV1 Wireless Bite Alarm Set with Receiver
Smart LED Bite-Indicator Fishing Float for Night Fishing
Compact Underwater Fishing Camera with 4.3 Inch Screen
Erchang 7 Inch HD Ice Fishing Camera with Infrared Night Vision
Underwater LED Fishing Light, USB Rechargeable Fish Attractor
D16E GPS Bait Boat with Large Bait Hopper & Auto-Return
Gear anglers are rigging now
Erchang F68 WiFi Smart Fish Finder (App-Based Castable Sonar)
Portable Sonar Fish Finder with Fish Alarm, 100m Depth
Sonar Bait Boat with Color Fish Finder Screen & Dual Hopper
2-in-1 Portable Fish Finder: Wireless Castable Sonar + Wired Transducer
Wireless Sonar Fish Finder with Large LCD & Fish Alarm
Lizard DC Smart Electronic Brake Baitcasting Reel
Electronic Baitcasting Reel with LED Line Counter Screen
Kids Fishing Rod & Reel Combo, Complete Starter Kit
Trout & Panfish Telescopic Rod & Reel Combo
Pocket Ice Fishing Rod & Reel Combo
Goture Fly Fishing Rod & Reel Combo, 9ft Complete Kit
Carbon Fiber Telescopic Rod & Reel Combo (1.8 to 3.6m)
SEASIR DCAST Digital Control Baitcasting Reel with Smart Brake
Spinning Fishing Reel 5.2:1 Wheel Plastics Including Fishing Line Fishing Lure Wheel Vessel Bait Casting Flying Spinning
Fishing Pole Set Full Kits With Telescopic Fishing Rod And Spinning Reel Baits Hooks Travel Pole Set
SHIMANO SIENNA Spinning Fishing Reel AR-C Metal Spool Both Freshwater and Seawater Can Be Used Max 8.5kg Power Reels
ROOBLINOS NX Fishing Reel 5.2:1 1000-6000 Max Drag 9KG Spinning Reels Metal Spool Reel Drag Fishing Reel,Fishing Accessories
Kids Fishing Rod & Reel Combo, Complete Starter Kit
Trout & Panfish Telescopic Rod & Reel Combo
Pocket Ice Fishing Rod & Reel Combo
Goture Fly Fishing Rod & Reel Combo, 9ft Complete Kit
Carbon Fiber Telescopic Rod & Reel Combo (1.8 to 3.6m)
Fishing 83/133/193/239/409pcs Fishing Lure Kit For Trout/Pike/Bass Multi-Lure Fishing Set Layered Tackle Pro Gear Tackle Box
8pcs/set Luminous Squid Jigs 10cm Horizontal Egi Set Wood Shrimp Lures Octopus Cuttlefish Fishing Bait Glow Saltwater Tackle Kit
5pcs Fishing Lure Spinner Bait, Bass Trout Salmon Hard Metal Spinner Baits Kit with Tackle Boxes
Metal Spoon Spinner Fishing Lure 10pcs Set Spoonbait Crankbaits Fishing Wobblers for Pike Crochet Kit Artificial Bait
5pcs Fishing Lure Kit Sinking Minnow Trout Artificial Bait Crank Bait Bass Hook Wobbler Fishing Tackle Box Floating Jerkbait
10pcs/30pcs Soft Fishing Lures Kit Silicone Lure Set Artificial Bait Worm with Crank Jig Head Hook
5Pcs 3cm Bass Fishing Lures Kit Topwater Crankbaits, Wobblers Swimbaits 1.5g/2g for Freshwater/Saltwater Light Fishing Tackle
ANFS Fly Fishing Flies Kit with Fly Box
GOBAIT Floating Pencil Topwater Lure, 10cm Walk-the-Dog
Fishing 83/133/193/239/409pcs Fishing Lure Kit For Trout/Pike/Bass Multi-Lure Fishing Set Layered Tackle Pro Gear Tackle Box
8pcs/set Luminous Squid Jigs 10cm Horizontal Egi Set Wood Shrimp Lures Octopus Cuttlefish Fishing Bait Glow Saltwater Tackle Kit
Ackibbik 10pcs/set 8cm/ 5.7g Shrimp Fishing Lures Luminous Squid Jig Hook Sea Fishing Accessories Artificial Bait Octopus Lure
Ackibbik 5pcs Glow Squid Jig Hook Squid Umbrella Hook Shrimp Fishing Lures Saltwater Cuttlefish Octopus Lures
5pcs Fishing Lure Spinner Bait, Bass Trout Salmon Hard Metal Spinner Baits Kit with Tackle Boxes
BRAVMACK 5pcs Luminous Horizontal Squid Jig Glow Squid Jigs Saltwater Squid Shrimp Lure Jig Squid Jig Fishing Lure Tackle
Supercontinent Filet Craw 40mm/15pcs 70mm/6pcs Soft Lure Fishing Lures shrimp Lobster Soft Plastic Lure Fishing Lures
Metal Spoon Spinner Fishing Lure 10pcs Set Spoonbait Crankbaits Fishing Wobblers for Pike Crochet Kit Artificial Bait
5pcs Fishing Lure Kit Sinking Minnow Trout Artificial Bait Crank Bait Bass Hook Wobbler Fishing Tackle Box Floating Jerkbait
5.8cm 30g Saltwater Vertical Speed Jigs 4Pcs Set Metal Spoon Fishing Lures Equipped with Assist Hooks
Free tools that put fish in the boat.
Plan the best time to go, pick the right lure color, spool the right line and tie knots that hold.
7-day solunar bite forecast
Fish feed hardest when the moon is overhead or underfoot (major periods) and when it rises or sets (minor periods). When those line up with sunrise or sunset, it's go time.
Lure color picker
Water clarity and light decide which colors fish can actually see. Set the conditions and get three colors to tie on first.
Line & leader calculator
Match your line to the fish and the cover you're fishing. We'll suggest line type and pound test, leader, reel size, rod power and the knot to use.
Step-by-step knot guide
Five knots cover almost everything you'll ever tie. Pick one and walk through it a step at a time, right on the water.
Always wet your knot with water or saliva before cinching. Friction heat weakens line.
Water temperature guide
Water temperature controls how active fish are and how fast you should fish. Slide to your water temp to see who's biting and how to fish it.
Learn it here. Catch it there.
Fly Fishing for Beginners: Rods, Lines and Your First Flies
Fly fishing looks complicated, but the basics are simple. Here is what rod to buy, how fly lines work, which flies to...
Read the guide →
What to Pack for a Fishing Trip: The Complete Fishing Checklist
Nothing ruins a trip like forgetting the pliers. Use this complete fishing checklist for tackle, tech, safety and comfort gear.
Read the guide →
Saltwater Fishing from the Pier and Surf: A Complete Starter Guide
No boat? No problem. Piers, jetties and beaches hold plenty of fish. Here is the gear, rigs and timing you need to...
Read the guide →
Kayak Fishing Setup: Fish Finders, Trolling Motors and Rigging Tips
A kayak gets you to water boats cannot reach. Here is how to rig one with electronics, a trolling motor and smart...
Read the guide →
Night Fishing Guide: Lights, Bite Alarms and Safety Tips
Big fish feed after dark, and the crowds go home. Here is the gear and the game plan for productive, safe night...
Read the guide →
Lure Color Selection: How Water Clarity and Light Change Everything
The right color gets your lure noticed. Here is a simple system for choosing lure colors based on water clarity, light and...
Read the guide →
5 Fishing Knots Every Angler Should Know (Step by Step)
Five knots cover almost everything you will ever tie. Here is when to use each one, plus step-by-step instructions for the Improved...
Read the guide →
Fishing news, tech drops & 10% off.
Join free for the latest fishing news, a first look at new fishing tech, seasonal tips and members-only deals. Your 10% welcome code lands instantly.
- Latest fishing news and season reports
- First look at new fishing tech and gear drops
- Tips, rigs and how-tos for your kind of fishing
- Members-only codes on rods, reels and electronics
What fishing gear do I need to start?
A 7 foot medium spinning rod and reel combo, 8 to 10 lb line, a small assortment of lures (soft plastics, a spinner and a crankbait), a few hooks and weights, and pliers. Our Tackle Finder builds a setup for your exact fish and spot.
Do castable fish finders really work from shore?
Yes. A castable or wireless sonar floats on the surface and sends depth, bottom structure and fish readings to a handheld screen or your phone, so you can scout water from the bank, a dock, a kayak or the ice.
What is a GPS bait boat used for?
A GPS bait boat carries bait, groundbait and rigs to spots far beyond casting range. GPS models save your hotspots and return home automatically, which makes them popular with carp and catfish anglers.
When is the best time of day to fish?
Dawn and dusk are reliable, and solunar major periods (moon overhead or underfoot) often trigger feeding. Check the free 7-day bite forecast above for windows near you.
Braid, mono or fluorocarbon?
Braid is thin and sensitive with no stretch, mono is forgiving and affordable, and fluorocarbon is nearly invisible underwater. Many anglers spool braid with a fluoro leader. Use the line calculator to match your fish and cover.
How do I get fishing news and deals?
Join the free Fishing Club. You get 10% off your first order, fishing news, new tech alerts and members-only codes.
Fishing gear, tackle and the latest fishing technology
Fishing HQ at Camping Store Deals brings together everything you need to catch more fish, from first-cast basics to the most advanced fishing electronics. Shop fishing rods, spinning and baitcasting reels, lures and baits and rod and reel combos for every kind of angler.
Advanced fishing tech
See what is under the surface with castable and wireless sonar fish finders and underwater fishing cameras with night vision. Deliver bait far past casting range with GPS bait boats, never miss a run with wireless bite alarms, and light up the night bite with underwater LED fishing lights.
Gear for every kind of fishing
Whether you chase bass, trout or panfish in freshwater, work the surf and piers in saltwater, drill holes for ice fishing, cast flies in fly fishing or paddle out for kayak fishing, we have the gear. New anglers can start with beginner fishing gear.
Learn more in our fishing tips and guides, and join the Fishing Club for fishing news, tech drops and 10% off your first order.